Capabilities
What I Actually Do
I've spent 25 years building things—sometimes inside massive organizations, sometimes from scratch. Products, brands, teams, systems. Here's what that looks like in practice.
PRODUCT VISION & USER UNDERSTANDING
Ethnography, empathy, and the discipline of understanding people well enough to build something they want to use.
BRAND & STRATEGY
25+ years of positioning, messaging, and go-to-market strategy—on both the agency and client side.
REVENUE & BUSINESS OPERATIONS
Marketing needs to drive revenue—or it's not really marketing. I've managed P&Ls at real scale.
VISION & LEADERSHIP
Built teams from scratch and inherited established ones. Small teams of 3-5 to marketing orgs of 40+.
AI & TECHNICAL FLUENCY
Deep in agentic development, context management, and AI-augmented workflows. Cursor, Claude Code, MCP servers daily.
FORTUNE 100 & GLOBAL 500
Executive roles at UnitedHealth Group, Novartis, and BASF. I know how enterprise works.
See These Capabilities in Action
Explore my work or get in touch to discuss how we might collaborate.